Switzerland , ” Maurice Lacroix “the name of an embodiment of decades of experience in producing high quality watches . Although not long swiss replica watches , gave the altar watch left countless classic memory . Maurice Lacroix ’s glorious history , began in 1961, in Zurich, Desco Von Schulthess AG acquired Jurassic province Saignelégier town watch parts of a plant to produce an exclusive brand for the domestic and overseas markets. In 1975, the first one to “Maurice Lacroix” named Amy watches available in Austria , from the success of the foundation laid in the future . Emmy the following year in recognition of Hispanic market . Four years later, Amy watches set up sales centers in Germany . In its first two years after product launch , in 1995 , Maurice Lacroix successfully open the U.S. market and establish a global distribution network. The fall of 2001 , originally part of the Desco Von Schulthess AG company , a division of Maurice Lacroix SA, formally registered as an independent company . In 2002, Maurice Lacroix opened a subsidiary in the knock off watches United Kingdom , the objectives for the development of international business to find the ideal base .
Today, Amy has 220 employees watch , its products in 45 countries around the world , more than 4,000 designated high-level watch for sale , is the national and international achievements of striking one of the Swiss watch brand . Maurice Lacroix are few independent Swiss watch factory one , she not only in Germany in the luxury watches market leadership position in , and also very popular in the replica watches United States . Evolution of the most admirable is the Maurice Lacroix is still Saignelégier own production case , this phenomenon is the Swiss watch factory , and which could rarely be found.
Amy Watch since 1989 Saignelégier acquisition of a case factory and assembly line , the injection of expansion over the years , efforts to move with the times , maintain the cutting-edge technology . This is not only in order to add strength and size , but instead sought to reach all the production procedures are attained perfection . In 2000, Maurice Lacroix further expansion of assembly equipment , the establishment of information training centers; new facility in February 2003 completion of the formal expansion is right now the industry ’s leading advanced workshop , watch designers can play here the ideal of art , can also Fully grasp the mechanical precision. Given that the Saignelégier plant can produce 150,000 pieces per year of high-quality watches and marketing around the world.
Although the trend is changing , there is a constant goal is not easy , is the company for the design of mind , perfect value and quality material craving . Amy ’s watch for the ” crown jewels of as “─ ─” ingenuity series of “mechanical watches that transcend worldliness and attain holiness of the process , particularly proud of ; from the production of valuable experience gained in the process , followed by more reference to the Calypso ( Poseidon series ), Les Classiques ( classic series) and Selena ( Moon Series) and other classic series, and extended to Miros ( golden series) and Pontos ( Ben Tao series) , the latter two was again updated in 2004 to design the next level.
In 2003, Maurice Lacroix through a diversified portfolio , a new advertising campaign , as well as innovative retail image , moving forward into a new era . Maurice Lacroix is the ” classic tomorrow ” is the traditional art and sophisticated new technology to watch the perfect crystal.
Ingenuity Series : This series revealed Maurice Lacroix Masterpiece completely pinnacle of the art. Exact advanced technology , combined with new and beautiful design, elegant and exquisite shape the styles of watches . In 2004, Maurice Lacroix scale new milestone in the launch Jours Rétrogrades Tonneau ( Barrel weeks back watch ), to make this distinguished series back indicator increased to three models . The three watches are used a separate mechanical components, to perfectly match the specific watch and display . For Double Rétrograde ( two- back form) of the mechanical components (ML 100) completely self-developed by the watch factory , extremely rare .
Ben Tao Series : unceasingly strive for the Pontos watches with timeless and pure design , exquisite workmanship of the internal mechanical structure , glow tempered look , fans rush to make a public watch . The product line includes the calendar display with automatic watch , part of the style , it has a week to show or the second time zone (GMT). The new ” Ben Tao Series ” watch has a small second hand and configured manually on the chain of mechanical movement.
Golden series: In 2004, Maurice Lacroix Miros further icing on the cake designer , add transcendence not group were beautiful charm. This watch has a streamlined design , proportion and symmetry of the surface, slender unique bracelet , wearing their distinctive attractions .
Poseidon Series: timeless elegance combined with modern design style is unique contemporary boutique , a fascination for those who love watches , exceptional value, increasing .
Classic Series : These watches are available in attractive lines of the United States , full of traditional charm and elegant , the most rare is the large number of advantages both classical watches very attractive price , which is a value choice.
Luna Series: tiny detail Selena gem watches, elegant taste , style grace , so that the ladies wear the wind instrument is more superior.
Maurice Lacroix Milestone history
1961 parent company set up in Saignelégier watch parts factory , producing all kinds of spare parts for the customer brand .
Amy ’s first watch in 1975 available in Austria .
Amy Form 1976 to enter the Spanish market .
1979 Emmy watch set up distribution centers in Germany .
1983-87 Maurice Lacroix global distribution network expansion (Switzerland : 1983 , Netherlands: 1986, England : 1987)
1989 acquisition of Le Meridien watch factory in Saignelégier the case , and continue to invest in machinery and equipment , to ensure that Amy watch ahead of its time .
1989-90 by Desco in Japan, Hong Kong , Singapore, Malaysia and Thailand branch , re- organization and expansion of its South Pacific region in the Far East and distribution network .
1990 Maurice Lacroix launched in Saudi Arabia to open up the Middle East market .
1994-95 Amy Watch invest millions of Swiss francs to update and expand tab at Saignelégier factory prepared to create the classic tomorrow .
Amy watches set up in 1995 the U.S. branch of the success that Amy watches worldwide distribution network
1997 Emmy watch in the global repositioning of its brand image.
1999 to expand and update the case in Saignelégier manufacturing equipment , improve the quality and production capacity to supply the growing global market.
2000, a new configuration of advanced technology training center set up in Saignelégier , 2000 Miss Universe Lara Dutta to visit the ribbon cutting .
2001 Philippe C. Merk , Mr. Lacroix was in March as the board chairman. In the same year in October , originally part of the Desco Von Schulthess AG company , a division of Maurice Lacroix SA, formally registered as an independent company . Face bright prospects, investment funds continue to support the expansion of Le Meridien watch plant .
2002 Maurice Lacroix Swiss watch industry in successfully cut a striking figure , and in Germany in the luxury watch market leadership position . 45 countries have set up Maurice Lacroix boutique shops selling more than 4,000 . Amy Watch Saignelégier plants supply the global market each year 150,000 pieces of high quality watches . UK subsidiary has established the same year .
2003 Maurice Lacroix Masterpiece Double Rétrograde introduced double back fine watches, process technology to scale new milestone . The second call-back 24-hour time zone display and watch the mechanical properties , are fully self-developed by the watch factory , extremely rare . Watch museum opened in Saignelégier Amy , on display at several precious limited edition masterpiece .
2004 Emmy watch in 45 countries around the world , more than 4,000 designated high-level watch for sale . Each year, about 150,000 pieces of high-quality watch factory and marketing around the world.
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