Brand Introduction: Glashutte Original

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Northeast Germany and the Czech border muglitz valley , sits a small village ” Glashütte “glashutte, early silver mining villagers mostly living , glashutte ’s intent in German is ” bright metal hut “( hut of shiny metal) meant. But with the depletion of silver reserves , ensuing poverty , forced residents rallied to the livelihood of the local government requests assistance . At that time, a born teacher watches the local court costs Di men . Adolf . Lango (ferdinand adolph lange) noted the dilemma of the villagers , the determination to realize his dream for many years . He has traveled in Europe to learn watchmaking skills with Sakesenbang loan allocated by the Government , he was on Dec. 7, 1845 in Glashütte created the first workshop production of watches a. lange & cie, and Silver began to train local workers and farmers to switch production of watches and clocks make a living . At that time the main purpose is to help local unemployed due to the shrinkage of the miners of mineral smooth switch to make a living , but unexpectedly later in Germany have built the largest watch industry . In 1868, Freddie men . Adolf . Lango ’s son Richard (richard) and Emil (emil) has joined the company and changed its name to a. lange & sohne.

 

                                                                                     Karree Panorama Date Moonphase

 

                                                                                                  Karree Panorama Date Caliber 39

Glashütte end of World War II have been severely hit , as were the Allies found the local production of munitions the Nazi base Erzao watches and instrument turns violent bombing , many tasks factory was razed to the ground immediately . After the war, Glashütte attribution to pursue socialist East Germany, the Soviet military presence , the further removal of the majority of the remaining equipment will be shipped to the Soviet Union tab . Between 1945-1951 , Glashütte region also has seven tabs remnants of plants, including a. lange & sohne, felix estler, metechnik, liwos, feintechnik, uhren-rohwerke-fabrik glashutte and uhrenfabrik glashutte so . By 1951 , East German authorities in order to develop the socialist economy , they put all the seven Glashütte watch factory merged into a call veb glashutter uhrenbetriebe (gub) state-owned enterprises . In the following decades, Glashütte and almost completely isolated from the Western world , Biao factory has 2000 employees, the main task is the annual production of 100,000 simple and practical watch Tigong Eastern bloc countries. Although completely isolated from the Western world , but retains the traditional mechanical watch full production process , many watchmakers such as the day 50 years to the most basic way to make practical mechanical watch , but also save a lot of the Western world has now been lost Design and technology, which also Glashütte Phoenix Nirvana , re- laid the foundation for recovery .

And A. Lange & Sohne marching a different pace , but as progress toward the palace of the top watch is another Glashütte star Glashutte Original. East and West Germany combined , VEB Glashutter Uhrenbetrieb (GUB) transformed into Glashutter Uhrenbetrieb GmbH Inc ( GUB company) , and the former East Germany to undertake its GUB watches in Glashütte more than local companies, its current main Glashutte Original and Union Glashutte two brand names (Union Glashutte purchased from Johannes Drrestein the Glashutter Uhrenfabrik Union 1893-1926).

 

                                                                                         Messien enamel painted table

 

                                                                                                                     PanoRetroGraph

In 1994, Bavarian -born entrepreneur Mr. Heinz W. Pfeiffer invested in GUB further its privatization , and personally served as general manager . Mr. Pfeiffer , a former high-tech medical equipment business , he is a market with plenty of ambition and sensitivity operators. Took over, identify forward-looking master of Glashütte watchmaking tradition of practical production of precision watches, and its unique German style , will provide high-level Swiss watch people outside the alternative , which is rare in Germany in the global market watch The enterprise machine .

After the fall of the Berlin Wall , the inevitable introduction of Western Glashütte business model , the wave of privatization , many technical staff are forced to retire watches , Mr. Pfeiffer This is but to show his wisdom , a large number of recruit the best tab Personnel to re- start the high morale , which can respond to fads of the complex introduction of performance never watch , Glashutte Original will operate a resounding success , shine .

Private sector in the year , Mr. Pfeiffer will be the products of all GUB changed engraved Glashutte Oringinal ( ie ” Glashütte Original “means ) the words , in order to highlight its successors Glashutte watches are authentic original technology products.

 

                                                                                                         PanoReservereplica watches

In addition, to celebrate the 150 anniversary of the Glashütte watch factory plant , in particular the introduction of the history of the Glashütte watch one of the most famous watchmakers : Julius Assmann pay tribute to the calendar tourbillon watch limit watch Julius Assmann 1, this limited edition of 25 worldwide The complexity of the performance watch only to its unique design can either use as a pocket watch , you can also wear a special bracelet to wear at the base turned to watch the hands .

Julius Assmann 1 introduction of the blockbuster , the world watches a watch for the fans immediately and popular , transient popularity started Glashutte Original , 1996 and 1997 grew more than twice the performance than in previous years , exports could not even meet the market’s strong demand .

Finally grasp the opportunity for transformation , a return to the few so-called “real watch maker Manufacture d’Haute Horlogerie ” ranks. “The real watch maker “refers to the self- concept, design watch , using their own manufacturing factory in the movement , today’s watch industry only a few feet when the good name of the company .

Glashütte watch industry in the Western world had borrow some unknown , but some kind of Glashutte Original able fortunes turned into the famous brand , mainly weather, geography, and the perfect combination.

 

                                                                                                          PanoGraph

Glashütte the persistence of watchmaking tradition, has been movement is the self-developed , and this in the current competitive watch industry is an absolute advantage , such as the Tourbillon watches use Cal.53 and Cal. 41-02, PanoRetroGraph use Cal.60, PanoGraph the Cal.61, PanoReserve of Cal. 65-01, PanoMaticDate the Cal.90, Senator and Karree Automatic ’s Cal.39 and Lady Karree of Cal.21 tailor precise practical Known , but PanoRetroGraph countdown performance is rare in recent years , innovative watch surprising performance .

And A. Lange & Sohne Lange joined the Richemont Group, the same, Glashütte Glashutte Original step earlier in 2000 officially joined the Swatch watch group Swatch Group, compared with hypertonic with “autonomy” flag of an independent tabulation Brand , this is the best Glashütte branched out into international opportunities will also be promoted to help speed up the brand position . In fact, because the Swatch Group to inject substantial resources , Glashutte Original has just finished moving into a new , more complete plant equipment

  

                                                                                                  PanoMaticLunar

Glashutte Original two or three years from the stunning PanoRetrograph PanoDate series of new watches such as the publication seems to face future challenges , Glashutte Original has not really discouraged , but also took great strides to continue the pace of the pyramid to the top end watches Forward .

Glashutte Original ’s confidence in the strength of the illusion of course, is hardly the order , the world ’s only Rolex, JLC, Zenith, Girard-Perregaux Glashutte Original and all five brands can use their own production movement . The Glashütte for the quality of the person he has even more . No wonder confidence Heinz Pfeiffer said: “I will play Germany’s stringent image -based , complex performance and increase the proportion of production will not increase , but output will continue to rise.”

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