Brand Introduction: Tissot

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1853, Tissot was born in force Locke , one in the Jura and the French border and the border , only the Swiss town of 8,500 residents . As the brand creator , Charles-Félicien ’s son , Charles-Emile Tissot has been from the beginning planned to expand the brand outside the Swiss borders . This spirit of daring to Dawn , is still the cornerstone of the brand growing .

Therefore, in 1858 , Charles-Emile watch the sample to leave power with Locke , came under the rule of tsarist Russia . Tissot watch has a large population into the market, welcomed by the Russian nobility . Army Form 1904 for the Russian tsar Royal Guard officials and the specially designed watches , the back of the Order of the Star of the decoration is still being copied into treasures . Charles-Emile spent almost two decades , from St. Petersburg to Okhotsk coast, across the vast Russian empire . Although Russia is the Tissot then the largest foreign market , but Charles-Emile ’s vision is far more than that , he also noted that the United States and Latin America. As early as 1848, he first visited there, but until 1866, he truly began with the United States and Latin America, the company’s business activities. 1893 Chicago World’s Fair , Charles-Emile became a member of the Swiss assessment.

With the expansion in Europe, Tissot , they receive a certain number of medals, such as the World Exposition in Paris ( 1878 silver and 1889 gold ), in Anvers (1890 Year Gold ) and Geneva (1896 gold ) , etc.; 1900 Fair in Paris , the famous actress Sarah Bernhardt as wearing a Tissot watch , so many world-renowned Tissot who have joined the ranks of owners , including the 1947 South American singer Carmen Miranda, and in 1960 the royal family of Monaco Locke also visited the factory tour in force , and was donated to Tissot.

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From 1853 so far , Tissot has been committed to developing a surprise to customers and innovative products, and will continue to flourish in the future . Tissot marketing activities that best reflect its spirit of innovation . 40 years in the last century , balance springs installed in the window Switzerland Tissot retail , which at that time was very innovative ideas . Today, Tissot show some of the video store the screen image to promote the design, had also won the award and the British POP Awards 2001 POPA circulation .

In order to increase visibility , promotion of innovation is important. Since 1966 , Tissot let in windsurfing on the trademarks of Sora Delio printed yacht , walk in the Adriatic, Venice and Rimini (Rimini) between . Today, Tissot is a trademark of frequent major events in the world-famous . Tissot ’s innovative spirit , but also inspire its customers to conquer mountains and deep-sea extreme environments , where there was always wearing Tissot watch the spectacle , 1965 T-12 automatic watch on the Peruvian Andes have been to the Tsacra Grande, and today’s T-Touch watches have been to the top of the mountains of Nepal.

However , to show Tissot Rebel spirit of innovation and its product development, of course, has the most evidence . 1853 from its first pocket watch to 2002 revolutionary touch technology T-Touch watch , Tissot have fashioned innovative and amazing products . In terms of technology , materials and design, both breakthrough: launched in 1917 to form the watch body and wrist with the “Banana” Banana arc Prince watches ; in 1953 showing the time zones of the Voyager (Navigator) watch ; 1971 1 to appear in the form of Astrolon plastic sports watch watch ; 1986 can display dual time zone digital mode time , and only one crown will be able to control all functions of the Two-Timer; 2003 years, the World Watch And T-Win into one ” wound in the wrist , ” proves once again that Tissot excellent craftsmanship .

From a small town in the Jurassic , and now marketing to the 150 countries on five continents and regions, and a representative of Swiss quality and precision of the brand , Tissot is itself a legend . As the company’s purpose: the extraordinary creativity, from the traditional.

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